Customized Qualitative Research Services
Texcel Research Group provides a full range of qualitative research services, including:
- Focus Groups
- In-depth Interviews - Telephone - Web-based - Face-to-face
- Customer/Executive Advisory Forums
Focus Groups and In-depth Interviews are typically used for projects of an exploratory nature, particularly for:
- Product design or redesign
- Testing market receptivity
- Product naming
- Advertising decisions
- Preparation for highly-focused and
cost-effective quantitative research
Customer/Executive Advisory Forums provide controlled opportunities for exploring specific needs and relationships with your largest and most important customers.
With in-house multi-lingual capabilities and carefully selected and trained research teams, Texcel Research Group uses proven methods for conducting international research projects seamlessly and with agility across all major business centers world-wide.
We value the opportunity to discuss your unique research requirements and to make recommendations for achieving your objectives.